For more than 25 years we have been dedicated to the growth of salons, conceiving a whole new relationship with clients, a whole new role of the teams involved and of the tools to be used.
Starting with this different vision, we have created a development system, acknowledged as the most powerful and successful method to make
salons grow, which includes the quality of products, services and management. Thanks to this method, we have created a world in which clients feel understood and valued, and we have led thousands of salon owners and their employees to make their dreams of personal and professional dreams come true, making their own salons unique and successful.
The first and only company of sector management is born, with the
very precise goal of guiding salon owners towards proper management
of their company, thanks to a "tailor-made development project".
Thanks to the employment of Development Consultants, all holders of
Economy and Commerce degrees, we have quickly became a national
leader in the managerial accounting control of hundreds of salons.
The Red Funnel Economic Theory is born. It would last 20 years.
Out of the need to improve salon visibility to attract new clients,
our image and communication area was created. Its purpose is to
create an effective and coordinated corporate coordination based
on the salon's possibility to use important, personalised images,
exclusive for its own area.
To make a salon's results grow through the use of shared ethical
systems and codified technicians, we created our Academy, to train
a Team of Teachers capable of teaching work methodologies in each
sector of the salon and of transferring to the owners the importance
of being the trainers of their own team.
In order to differentiate your salon from its competitors, we create a new
method that allows hairstylists to evolve and turn into veritable Hair Beauty
Consultants. Professionals that work with a codified work system based on
three operative principles: Connection, Sharing and Emotion.
Today this system is acknowledged and certified as Development Tool.
As a consequence, we had the idea of creating a line of exclusive products
that could simultaneously produce pleasure, well-being and results for the
Hair Beauty Consultants and for their clients.
Creation of the MicroWaveProgressus (MWP), the first
microwave reactor for molecular synthesis in industrial scale.
A new patented technology that has allowed us to formulate
new molecules and new raw materials that can give us new
answers in the world of products destined to beauty.
Some of our raw materials are acknowledged in the market
as unique and innovative, thanks also to the microwave technology.
This makes it possible for us to initiate important collaboration
projects with leading distributors in the world.
The product becomes a tool of development and growth for the
salon, capable of enhancing the technical skills of a work team ad
allowing the team itself to work as an ensemble and to receive
gratifications according to the sensations and results obtained by
the client. Today the Monacelli Italy brand represents not only a line
of cosmeceutic products, but a philosophy, or, better still, a lifestyle
that sees beauty as respect and enhancement of beauty and of the
client's pleasure, just like respect and exaltation of the Hair Beauty
Consultant and respect and exaltation of the nature and the pleasure
beauty can give each of us at any given time.
The project of academy territoriality begins, with new branches
in different Italian cities, where salon owners and their teams
can study, improve themselves and get training on a constant
basis. They represent our closeness to our clients and our
precise wish to accompany and support them during their
The new Economic Blue Funnel Theory is born, thanks to
which Monacelli Italy is acknowledged and certified by
DNV-GL as Development Cosmetic Company capable of
guiding and orienting salons towards high results of quality
Our Academy opens its doors to the world. The Monacelli Italy
International Academy is born at Castello di Solfagnano, from
where the company begins its expansion and internationalisation
La Bellezza diventa scopo e missione della nostra Azienda.
Un team di esperti di moda e di arte contribuisce a realizzare
eventi e seminari dedicati a come saper "conoscere, riconoscere
e creare " Bellezza. Il Gruppo Ricerca Moda, costituito da nostri
Teachers con una particolare preparazione e costante allenamento,
realizza collezioni moda e dà un importante contributo alla
realizzazione di nuovi programmi formativi per i nostri clienti.
Beauty becomes the goal and the mission of our company.
A team of experts in fashion and art helps create events and
seminars dedicated to how to know how to know, recognise
and create Beauty. The Gruppo Ricerca Moda, consisting of
our Teachers with particular training and constant practising,
creates fashion collections and gives an important contribution
to the creation of new training programs for our clients.
The figure of the Hair Beauty Consultant (HBC) is
acknowledged as Professional Guild, and the
Association that was created adopts Monacelli
Italy's Development and Training systems.
Un nuovo strumento dedicato alla Comunicazione, Formazione,
Informazione e tanta Moda, per essere sempre aggiornati
attraverso una vera e propria televisione fruibile unicamente
via Internet. Uno studio di produzione di 700 mq. ospita il team
creativo che produce contributi televisivi programmati su un
palinsesto fruibile via WEB: corsi, seminari E-learning, eventi moda
e tanto altro, per avere il mondo Monacelli Italy sempre a portata di Click.
Attraverso la MONACELLI WEB TV siamo sempre al fianco dei nostri
Clienti, con un servizio 24h, con la possibilità di rivedere i video ogni
volta che si vuole e condividerli con i propri collaboratori.
Un canale di informazione sempre aperto su tutti gli Strumenti
necessari alla crescita dei Saloni.
A new tool dedicated to Communication, Training, Information
and Fashion, to be always up to date through a dedicated TV
channel available exclusively online. A 700-m2 production studio
hosts the creative team that produces TV contents scheduled to
be enjoyed online: courses, e-learning seminars, fashion events
and much more, to have the Monacelli Italy world always available
with a click. With MONACELLI WEB TV, we are always next to our
clients, with a 24/7 service and the possibility to watch the video
again whenever they want and to share contents with their employees.
An information channel that is always open, tackling all tools necessary
to make salons grow.
Una scuola di felicità, un nuovo e più potente Sistema in grado
di migliorare la vita delle persone, una filosofia che insegna a
guardare oltre e generare esperienze meravigliose e felici.
Nasce la Teoria economica dell'Imbuto Verde un modello
economico evoluto capace di creare, attraverso il passaparola,
aziende ancora più qualitative, redditive e soprattutto felici.
"Perché la Felicità può essere una consuetudine, uno stile di vita,
alla portata di tutti, può essere insegnata, appresa e coltivata".
A school of happiness, a new and more powerful system that can
improve people's lives, a philosophy that teaches us to look
beyond and generate wonderful, happy experiences. The Green
Funnel theory is an evolved economic model that uses word of
mouth to create companies with even more quality, profit and
happiness. "Because Happiness can be a habit, a lifestyle, available
to everyone; it can be taught, learned and cultivated".
New reference points for Health and Well-Being are created.
Exclusive places where clients can live unique experiences and
wonderful beauty sensations.
The true core and the beating heart of Monacelli Italy are the people that make it: a united, harmonic team with strong passion for their own work. People who take care of each client on an everyday basis, to fulfil their
needs and desires, whose philosophy has always focused on quality standards. Monacelli Italy is an international company that acknowledges what each person has to offer and promoting it every day.